When it comes to serving up a few cocktails, holiday season is prime time. Defined by parties, dinners, and other festive gatherings, it's always made better by sharing a beverage with the people you love and work with. But the season’s alcohol-focused buzz doesn’t have to dominate—lighter options are expected to carry us all the way through the new year.
The cocktail trends we saw take over this past year (hello, espresso martini, Hugo Spritz, and tinto de verano) are bound to evolve in 2024. For a sneak peek of the new season’s most popular sips, Bacardi Limited released its fifth annual Bacardi Cocktail Trends Report. Giving us a glimpse into all the cocktails expected to make their way onto our menus in the coming year, the brand says people's approach toward drinking is also changing.
“In this landscape, people are reshaping cocktail culture, infusing it with fresh perspectives and finding memorable experiences back at the bar with friends,” said Brenda Fiala, the global vice president of strategy, insights and analytics at Bacardi, in a press release. “From redefining moderate drinking to a surge in sustainable attitudes, Bacardi is at the forefront, championing a world where people-driven cocktail culture thrives through innovation, experimentation, and overall better moments.”
Bacardi says the newest generation of drinkers is looking for less alcohol in their cocktails, a trend the company is calling “limited libations.”
These younger drinkers are looking for alcoholic drinks that taste like a treat. Along with that, low-proof alcohols have stolen the spotlight this year. To follow the crowd, consider elevating a drink with a small amount of premium alcohol, prioritizing flavor over other elements.
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